Dr. Rachana Rai
Designation:Assistant Professor
Date of Joining:8/12/2015
Email:
Academic record & distinction
Ph.D (Marketing of Renewable Energy: Problems and Prospects)
MBA (marketing/HR)
Areas of Specialization
Marketing and HR
Latest Publications
- Rai, R., Sharma N.D., Jha A., Pradhan B.B (2021). Probable Difficulties Confronted By Customers: With Reference To Renewable Energy. Psychology and Education Journal, 58(3), 3584-3595. ISSN: 00333077 (Scopus Index Journal).
- Rai, R., Dhusia, N., & Jha, A. (2020, March). Trusted and Preferred Sources of Receiving Information Related to Renewable Energy. In International Conference on Emerging Trends and Advances in Electrical Engineering and Renewable Energy (pp. 765-771). Springer, Singapore.
- Rai, R., Dhusia, N., & Jha, A. (2020, March). Awareness and Acceptability of Renewable Energy Products Across Demographic Factors. In International Conference on Emerging Trends and Advances in Electrical Engineering and Renewable Energy (pp. 749-763). Springer, Singapore.
- Rai, R, Pradhan, B.B, Sharma, N.D, Jha. A.(2019). Influence of socio-environment factors towards acceptance of renewable energy products. Global Business & Finance Review, Volume. 24 (1), 1-13. [Scopus Indexed]
- Rai.R, Sharma N.D, Jha. A, Identifying Demographic Determinants Which Might Lead To The Purchase Of Renewable Energy Products: A Study Based On Sikkim And Darjeeling, International Journal Of Management And Social Science Research Review, Vol-1, Issue – 36, June -2017, E- ISSN - 2349-6746, ISSN -2349-6738 (Journal No.48468 UGC approved)
- Rai.R and Sharma N.D, “Renewable Energy in Sikkim” published in "International Journal of Business Management & Research", ISSN(Online):2249-8036,ISSN (Print):2249-6920,IC value:3.0 ,Edition: DEC2014, Vol. 4, Issue 6,pp-73-78.
- Rai.R and Sharma N.D, “Marketing of Solar Products: An overview”, Journal of Science, Technology and Management,Volume-07, issue no.02, April-June 2014, pp.141-144..